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RFP – Vision and Mission Statements 2023

Experienced marketing communications agencies are invited to submit a proposal to Montessori Academy of London (MA) in response to the Request For Proposal linked below for support and guidance developing new Vision and Mission statements for the school.

MA seeks a partner to re-envision and re-define our Vision and Mission statements, which were developed before 2010, to better align with the school’s objectives and priorities, which were recently updated in our latest Strategic Directions for 2022-2027 (

Activities the incumbent will undertake: 

  • Draft new Vision and Mission statements for the school.
  • Gather input from key stakeholders – online or in-person focus groups; analyze the feedback and data as it applies to the school’s priorities and the development of messaging.
  • Present findings to school leadership and key stakeholders.
  • Develop and implement a plan to share updated Vision and Mission statements with key audiences using existing communication channels.
  • Provide guidance in auditing and updating printed and electronic materials that feature the Vision and Mission Statements, as applicable.

Vendors who wish to participate should review the attached RFP and submit any questions to Linda Yovanovich, Communications Director, at who will be the point-person for this project, no later than Sept. 8. Completed Proposals are due on Friday, Sept. 29, 2023.

Please review this PDF for details on the project and submission guidelines: RFP – Montessori Academy of London Vision Mission update 2023 (PDF)

Thank you for your interest in this project.


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